Ever since he succeeded to the throne in 2005, HRH Prince Albert II of Monaco has been on a mission to make the principality not just a magnet for sound investment advice and other financial services delivered to the very highest standards of professionalism and probity, but also a model 21st-century economy in its own right. It was and remains his vision to turn Monaco into the country of choice for international businesses looking for a platform from which to expand into Europe and beyond.